The “morning coffee ritual” is spreading through the world.As the aroma of the freshly brewed beverage reaches markets such as China, and consumption skyrockets in producing nations such as Brazil, the global coffee industry is witnessing a boom that could reshape the market and lead to higher prices.
For centuries, poor farmers in Africa and Latin America have grown the commodity to satisfy the daily caffeine fix of rich consumers in the US, Japan and western Europe.
While the so-called traditional markets remain central to the industry, markets in Asia, Africa and Latin America are increasingly important...(READ MORE)
For centuries, poor farmers in Africa and Latin America have grown the commodity to satisfy the daily caffeine fix of rich consumers in the US, Japan and western Europe.
While the so-called traditional markets remain central to the industry, markets in Asia, Africa and Latin America are increasingly important...(READ MORE)